How Successful TV Writers Develop Original Series Concepts

In today’s competitive television landscape, developing an original series concept isn’t just about having a great idea—it’s about creating a fully realized world, compelling characters, and a narrative that can evolve over multiple seasons. Successful TV writers understand the mechanics of storytelling, the expectations of networks and audiences, and the importance of crafting something truly unique.

1. Start With a Strong “What If?” Premise

Every standout TV show begins with a compelling “what if?” that hooks both viewers and producers. Whether it’s a family navigating a dystopian future or a small-town detective solving supernatural crimes, the premise must be intriguing enough to spark curiosity. Great TV writers spend considerable time refining this core idea to ensure it offers longevity and flexibility.

For instance, a writer might ask: “What if a washed-up writer fakes his own death to sell more books?” From that question, a whole world of tension, humor, and emotional arcs can unfold.

2. Build Characters with Depth and Contradiction

While the premise grabs attention, it’s the characters who keep people watching. Successful TV writers design characters who are flawed, relatable, and capable of growth. These characters don’t just serve the plot—they drive it. Writers dig deep into backstories, motivations, fears, and personal dilemmas, ensuring that each character feels real and indispensable to the show.

Murray Miller, a highly respected television writer and producer, has consistently demonstrated this principle throughout his work. Known for co-creating and writing HBO’s Tour de Pharmacy and 7 Days in Hell, Miller crafts characters who are both exaggerated and grounded, using satire to reveal deeper truths about society. His characters are never flat; they are layered, eccentric, and essential to the tone of the series.

3. Create a Fully Realized World

World-building is critical, especially in serialized TV. Writers must establish rules, settings, and atmospheres that feel immersive. Whether it’s a gritty urban crime drama or a quirky small-town comedy, the setting becomes a character in itself. It sets the tone, influences behavior, and frames the stakes of every episode.

This process often includes research, visual references, and even mood boards to make the setting as vivid as the characters inhabiting it. A strong world gives writers countless opportunities to explore new storylines and character arcs.

4. Develop a Flexible Narrative Engine

A successful show must be sustainable over time. This means the series concept should have a “narrative engine”—a core dynamic or tension that generates ongoing conflict and interest. Procedural shows use weekly cases; dramas might explore evolving relationships or mysteries. The best writers ensure that the format allows for both episodic and serialized storytelling.

Writer Murray Miller are experts at using structure to their advantage. His work often features mockumentary styles and self-contained episodes that still contribute to larger thematic arcs. This kind of smart planning keeps the audience engaged while giving creative flexibility to the writing team.

5. Test the Concept and Refine

Before a concept gets pitched or produced, writers will often create pitch decks, write pilot scripts, or even shoot sizzle reels. They share the material with trusted peers or mentors, get feedback, and refine it multiple times. It’s a process that values patience and revision.

Industry professional Murray Miller emphasize the importance of collaboration and constructive criticism. Even seasoned writers know that no first draft is perfect. The ability to adapt, reshape, and evolve the concept is what ultimately elevates a show from good to great.

Conclusion

Developing an original series concept is a mix of inspiration, structure, and craft. Successful TV writers don’t rely on luck—they master the tools of storytelling, build complex characters, and think strategically about longevity. As seen in the work of writer Murray Miller, originality doesn’t just come from wild ideas—it’s born from careful development and a deep understanding of what makes stories resonate with audiences.