Toastique Franchise: A Complete Guide To Investment, Services, and Support
Quick answer
A Toastique Franchise requires a total estimated investment of $471,152 to $890,846, including a $55,000 franchise fee for a single location. Applicants need $300,000 in liquid capital and a $650,000 net worth. No restaurant experience is required. Each café serves gourmet toast, smoothies, cold-pressed juices, acai bowls, coffee, espresso, and catering from a compact space of about 1,200 square feet.
Choosing a franchise starts with understanding the business behind it: what it sells, what it costs to open, what support the brand provides, and how the numbers are reported. This guide covers each of those areas for Toastique Gourmet Toast & Juice Bar, using figures published on the brand's investment page and in its 2026 Franchise Disclosure Document, or FDD.
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Toastique at a glance
Toastique Gourmet Toast & Juice Bar was founded in 2018 in Washington, D.C., by Brianna Keefe. The franchise program launched in 2021, and the brand now has more than 65 open locations and 97 franchise partners since the program began. Its 100th location is expected next year.
For a single unit, the total estimated investment is $471,152 to $890,846, which includes an initial franchise fee of $55,000. Applicants must show $300,000 in liquid capital and a $650,000 net worth. A typical café takes up about 1,200 sq. ft. and has a team of 10 to 12 employees. Outlets that have been open two years or more reported average gross sales of $745,577.
That sales figure comes from the 2026 Franchise Disclosure Document, Item 19, Table 10. It is a historical gross sales figure for qualifying outlets, not a guarantee or projection of future earnings.
Where Toastique came from
Brianna Keefe founded Toastique in Washington, D.C., in 2018. She held a degree in hospitality management and wanted to build something of her own. After finding an open storefront and writing a business plan of 27 pages, she had the first café running in 36 days.
The concept centers on the natural beauty and simplicity of responsibly sourced ingredients, presented in a fresh and artistic way. The franchise program launched in 2021, and the first franchised café opened in Stone Harbor, New Jersey, a seasonal beach community. Since then, the brand has grown to more than 65 open locations across the country.
What is a health-forward café?
A health forward café is a quick-service concept built around fresh, minimally processed food and drinks rather than fryers, grills, and large kitchens. Guests typically visit for breakfast, brunch, a light lunch, or a coffee and juice run. For operators, this format usually means a smaller menu, a smaller space, and simpler equipment than a traditional restaurant.
Toastique sits in this segment. Its menu overlaps several categories that people search for separately, including a toast café, juice bar, smoothie shop, acai bowl café, coffee shop and brunch spot. One brand and one menu cover all of them.
Toastique menu and services explained
Every Toastique Franchise café works from the same menu structure and service model. The main offerings are below.
Gourmet toast
Toast is the signature product. Each slice is built like a small plate with fresh toppings. Familiar examples include the Avocado Smash Toast, with avocado, watermelon, radish, marinated tomatoes, chili oil, and microgreens on multigrain toast; the Tomato Burrata Toast, with herbed ricotta, pesto, tomatoes, burrata, basil, olive oil, and balsamic glaze on rustic toast; and the PB Crunch Toast, with honey-roasted peanut butter, bananas, berries, granola, and honey on walnut raisin toast.
Smoothies and cold-pressed juices
Smoothies are blended with fruit, vegetables, and ingredients that put nutrients first. Cold-pressed juices are made by pressing produce rather than heating or blending it, which is why they are popular with guests looking for a fresh drink made from plants.
Acai and smoothie bowls
Bowls such as the Dragonberry Bowl combine a thick fruit base with fresh fruit and toppings. They work as a lighter breakfast or lunch and are one of the brand's most visual menu items.
Coffee and espresso bar
The beverage menu includes espresso drinks, Nitro Cold Brew on tap, and iced collagen lattes. Many cafés operate a full espresso bar.
Breakfast, brunch, and lunch
The same core menu serves the morning rush, weekend brunch, and a quick lunch, so the café stays relevant across several parts of the day.
Select location extras.
Some cafés add soft serve or vegan soft serve, and certain locations have offered a cocktail menu. Availability varies, so guests should check their local café page.
Catering
Toastique Cafés takes catering orders for offices, events, and gatherings. Requests must be submitted at least 48 hours in advance so the team can schedule and prepare. Some locations also offer delivery within a set radius, with fees listed on the local page.
Digital and guest services
• Online ordering: guests can order ahead through the brand's ordering platform.
• Rewards program: app members earn rewards, and new members have been offered a free 16 oz juice on tap.
• Gift cards: available through the website.
• Nutrition and allergen guides: published dietary and allergen breakdowns support transparency and guest safety.
• Brand ambassador program: a way to build local awareness around each café that focuses on the community.
Understanding the investment
The Toastique Franchise investment range of $471,152 to $890,846 covers the full cost of opening a single café. The table below shows the line items published on the brand's investment page.
Why the range is so wide
Construction and leasehold improvements account for most of the spread, from about $198,652 to $497,846. The condition of the space, local labor and material costs, landlord contributions, and city permitting all affect that number. Several other categories, such as the franchise fee, launch fee, and grand opening marketing, are fixed.
What the additional funds line means
The additional funds figure of $40,000 for three months is working capital set aside for the early operating period, when a new café is still building its regular guest base. Planning for this cushion is a standard part of evaluating any new business.
Liquid capital versus net worth
Franchise requirements often list two separate financial thresholds, and they measure different things. Liquid capital, set at $300,000, means cash and assets that can be converted to cash quickly and are available to put into the business. Net worth, set at $650,000, is total assets minus total liabilities, which shows overall financial strength.
Both thresholds apply at the same time, and the FDD explains how each is defined. Applicants should review those definitions with an accountant.
How to read the FDD and Item 19
A Franchise Disclosure A document is the legal document a franchisor must provide to prospective franchisees. It is organized into numbered items covering fees, obligations, litigation history, outlet data, and more.
Item 19 is the financial performance representation. Toastique reports an average gross sales figure of $745,577 for operational outlets open two years or more. Three points help when reading it. Gross sales are revenue before expenses, so they are not profit. The figure covers only outlets that have been open two years or more, so newer cafés are not included. And an average hides the spread between stronger and weaker locations, which the FDD tables show in more detail.
A complete copy of the FDD is available from the franchise development team on request.
Toastique compared with a typical restaurant
Toastique starts at $471,152, while the average restaurant starts at $500K to $2M. A Toastique café has 10 to 12 employees and about 1,200 sq. ft. of space, compared with about 50 employees and about 3,500 sq. ft. for the average restaurant. The kitchen is streamlined with limited equipment, where a typical restaurant has a full kitchen.
The comparison figures come from the brand's own materials and are general benchmarks, so costs for any specific restaurant will vary.
Who qualifies to own a Toastique?
Restaurant experience is not required. The brand looks for leadership skills, passion for wellness, and a commitment to building a lasting business. Financially, applicants must meet the $300,000 liquid capital and $650,000 net worth thresholds. Both first-time business owners and existing multiunit operators have joined the system.
Training and support
A Toastique Franchise owner receives structured support from the first conversation through launch day and beyond. The investment covers the following areas:
• Construction and buildout: guidance plus a construction project management resource.
• Equipment and technology: an equipment package, POS system, and software setup.
• Operations and training: training for owners and teams on menu preparation, service standards, and daily operations.
• Inventory and supplies: initial inventory to open with a full menu.
• Marketing before opening: a grand opening campaign to introduce the café to its neighborhood.
Full details are on the brand's Training and Support for Toastique Franchisees page.
How franchisees fund their cafés
Toastique does not provide financing itself. Franchise partners commonly use three routes, and the brand can connect applicants with providers familiar with the model.
SBA loans are small business loans backed by the government and issued through participating lenders. A 401k rollover, known as ROBS, rolls eligible retirement funds into a new business structure without penalties for early withdrawal. It involves tax and legal rules, so professional advice is essential. Franchise lending specialists are lenders and brokers that focus on franchise financing and understand the costs specific to each brand.
Where Toastique operates
The Toastique Franchise system has grown across coastal, urban, suburban, and resort markets. Public location pages and press releases show cafés in Florida, including Tampa; California, including Danville, Chino Hills, and other Greater Los Angeles communities; Colorado, including Colorado Springs; Michigan, in Ann Arbor; Minnesota, in Wayzata; New Jersey, in Stone Harbor and Ridgewood; and New York.
That mix matters for readers evaluating the brand. The concept has been placed in downtown business districts, suburbs aimed at families and seasonal beach towns, which shows how flexible the compact format is. Hours also vary by market. For example, some locations open from 7:00 AM to 5:00 PM and others run later.
A due diligence checklist for prospective owners
Anyone researching a Toastique Franchise, or any franchise, can follow these steps:
1. Request and read the full FDD, including Item 7, which covers the initial investment, and Item 19, which covers financial performance.
2. Speak with current franchise owners. The brand publishes owner reviews, and the FDD lists franchisee contacts.
3. Visit a few cafés in person at different times of day to see the guest experience.
4. Review available territories and think about local demographics, rent, and competition.
5. Build a personal financial plan that includes the additional fund reserve.
6. Consult a franchise attorney and an accountant before signing anything.
Is Toastique accepting new franchisees?
For the rest of 2026, the franchise team is focusing on supporting its current owners. Prospective partners can join the list for the next round and will be contacted when it opens. In the meantime, the investment numbers, territory information, and FDD are available for planning.
Frequently asked questions
How much does it cost to open a Toastique?
The total estimated investment is $471,152 to $890,846, including a $55,000 franchise fee for a single location.
What are the financial requirements?
Applicants need $300,000 in liquid capital and a $650,000 net worth.
Do I need restaurant experience?
No. The brand looks for leadership, passion for wellness, and commitment to building a lasting business.
What does Toastique sell?
Gourmet toast, smoothies, cold-pressed juices, acai and smoothie bowls, coffee and espresso, and catering. Some locations add soft serve or other extras.
What are the average sales?
Operational outlets open two years or more averaged $745,577 in gross sales, according to the 2026 FDD Item 19, Table 10. Gross sales are not profit, and results vary.
Does Toastique offer financing?
No, the brand does not provide financing itself. Many franchisees use SBA loans, 401k rollovers known as ROBS or franchise lending specialists.
How many locations are open?
More than 65 cafés are open, and the brand expects to open its 100th location next year.
How big is a Toastique café?
About 1,200 square feet with a team of 10 to 12 employees.
How do I learn more about the Toastique Franchise?
Request the Franchise Disclosure Document from the franchise development team and join the list for the next round.
Final thoughts
Toastique combines a menu focused on health, a compact café format, and published costs that prospective owners can study in advance. Understanding the investment table, the financial requirements, the FDD, and the support structure makes it easier to judge whether the model fits your goals. To take the next step, request the FDD, review the territories page, and join the list for the next round.
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